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Privacy policy

Party responsible

The controller within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

GM-W Agentur für technische Kommunikation GmbH
a brand of
MEDIENWERK Agentur UG / entrepreneurial company (limited liability)
Friedrichstraße 19
35469 Allendorf (Lumda)
Germany

Your rights as a data subject

In accordance with the EU General Data Protection Regulation (GDPR), you can exercise the following rights at any time using the contact details provided:

  • Information about your data stored by us and its processing (Art. 15 GDPR),
  • Correction of incorrect personal data (Art. 16 GDPR),
  • erasure of your data stored by us (Art. 17 GDPR),
  • Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 GDPR)
  • Objection to the processing of your data by us (Art. 21 GDPR) and
  • data portability if you have consented to data processing or have concluded a contract with us (Art. 20 GDPR).

If you have given us your consent, you can withdraw it at any time with effect for the future.

You can lodge a complaint with a supervisory authority at any time, e.g. with the competent supervisory authority in the federal state of your residence or with the authority responsible for us as the controller.

A list of supervisory authorities (for the non-public sector) with addresses can be found at: www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Processing activities

Making contact

Type and purpose of processing

There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

The following data is also stored at the time the message is sent:

  • URL from which the request was made

It is possible to contact us via the e-mail addresses provided. In this case, the user's personal data transmitted with the e-mail will be stored. This includes the date and time the email was sent, the email address, IP addresses and information on the servers involved in the email communication.

Regardless of the type of communication selected, we collect the content of your inquiry. Your data is stored for the purpose of individual communication with you.

Legal basis

The data is processed on the basis of a legitimate interest (Art. 6 para. 1 lit. f GDPR).

Our legitimate interest in processing your data is to make it easy for you to contact us.

If you contact us to request a quote, the data will be processed to carry out pre-contractual measures (Art. 6 para. 1 lit. b GDPR).

Recipients

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website.

Storage period

Data will be deleted at the latest [please add information] after processing the contact.

If there is a contractual relationship, we are subject to the statutory retention periods. These are generally 6 or 10 years for reasons of proper accounting and tax law requirements.

Provision prescribed or required

The provision of your personal data is voluntary. However, we can only process your request if you provide us with the required data and the reason for the request.

Objection

Please read the information on your right to object under Art. 21 GDPR below.

Use of the Google Analytics tracking tool

Nature and purpose of processing

If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland).

Google Analytics uses cookies to help the website analyze how users use the site. The information collected is usually transferred to a Google server in the USA and stored there.

With Google Analytics, automatic anonymization of IP addresses is activated by default. Due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the EU or EEA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. According to the information provided by Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your visit to our website, your user behavior is recorded in the form of so-called events, such as:

  • Page views
  • Start of a session
  • Dwell time
  • User engagement
  • First visit to a website
  • Scrolls (when a visitor scrolls 90% to the bottom of the page)
  • Clicks on external links
  • Ads viewed or clicked on
  • Internal searches
  • Interaction with video content
  • downloads
  • Language settings

The following information is also recorded:

  • Your approximate location (region)
  • Your IP address (in abbreviated form)
  • Technical information such as browser, internet provider, end device and screen resolution
  • Source of origin (referrer URL) of your visit (i.e. via which website or advertising medium you came to us)

You can find more information on terms of use and data protection at www.google.com/analytics/terms/de.html and at policies.google.com.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

Legal basis

The legal basis for this data processing is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR.

Recipient

We use technical service providers for the operation and maintenance of our website and for the evaluation of cookies, who act as our processors.

Other recipients of the data are Google Ireland Limited (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland). Google Ireland Limited uses Google LLC in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) as a service provider.

Storage period

The data sent by us and linked to cookies will be deleted automatically after [Please add information]: [Please add information].

The maximum lifespan of Google Analytics cookies is two years. Data whose retention period has been reached is automatically deleted once a month.

Third country transfer

As Google is headquartered in the USA, it cannot be ruled out that the data will be processed on Google servers in the USA. As a result, there is a risk that your data may be processed by US authorities for control and monitoring purposes without you having any legal recourse. To ensure an appropriate level of data protection, we have concluded EU standard contractual clauses with Google, which can be viewed here: business.safety.google/adscontrollerterms/sccs/eu-c2c/

Withdrawal of consent

You can revoke your consent for the future at any time in the cookie settings.

You can also prevent tracking by Google Analytics on our website by clicking on this link. This will install an opt-out cookie on your device. This will prevent Google Analytics from collecting data for this website and for this browser in the future as long as the cookie remains installed in your browser.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: Browser Add On to deactivate Google Analytics.

Cookies

A cookie is a small data record that is created when a website is visited and stored temporarily on the website visitor's system. If the server of this website is called up again by the user of the website, the browser of the user of the website sends the previously received cookie back to the server. The server can evaluate the information received through this process. In particular, cookies can make it easier to navigate a website.

You can access detailed information on the subject of cookies and which cookies are used on this website and for what purpose at any time in the cookie settings.

Deleting cookies

You can delete individual cookies or the entire cookie inventory. You will also receive information and instructions on how to delete these cookies or block their storage in advance. Depending on your browser provider, you will find the necessary information under the following links:

You can also prevent scripts from loading by default. NoScript only allows JavaScript, Java and other plugins to be executed on trusted domains of your choice.

Information and instructions on how to edit this function can be obtained from the provider of your browser (e.g. for Mozilla Firefox: addons.mozilla.org/de/firefox/addon/noscript/).

Technically necessary cookies

Type and purpose of processing

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognized even after a page change.

We require cookies for the following applications:

You can find an overview of the cookies used in our cookie consent tool.

Rechtsgrundlage und berechtigtes Interesse

Die Datenverarbeitung erfolgt insoweit allein auf Basis unseres berechtigten Interesses an einer nutzerfreundlichen Gestaltung unserer Website und an der Dokumentation der Einwilligung gem. Art. 6 Abs. 1 lit. f DSGVO in Verbindung mit einer Abwägung nach §25 Abs. 2 TDDDG.

Legal basis and legitimate interest

In this respect, data processing is carried out solely on the basis of our legitimate interest in a user-friendly design of our website and in the documentation of consent in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with a weighing up in accordance with §25 para. 2 TDDDG.

Recipients

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website.

Storage period

Please refer to the cookie consent tool for the respective storage period of the cookies.

Provision prescribed or required

The provision of the aforementioned personal data is neither legally nor contractually required. However, without this data, the service and functionality of our website cannot be guaranteed. In addition, individual services may not be available or may be restricted.

Objection

Please read the information on your right to object under Art. 21 GDPR below.

Provision prescribed or required

The provision of your data is voluntary, solely on the basis of your consent. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

Revocation of consent

You can revoke your consent for the future in the cookie consent tool.

Profiling

With the help of technically unnecessary cookies, the behavior of website visitors can be evaluated and their interests analyzed. We create a pseudonymous user profile for this purpose.

Information about your right to object in accordance with Art. 21 GDPR

Right to object on a case-by-case basis

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Art. 6 (1) GDPR (data processing on the basis of a balancing of interests); this also applies to profiling based on this provision within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

Recipients of an objection

[Please add information]

Changes to our privacy policy

We reserve the right to amend this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit.

Questions about data protection

If you have any questions about data protection, please send an e-mail to the person responsible named above.

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